I had a few minutes to experiment with the new environment feature in After Effects CS6. This was just a quick attempt to composite a "3d" image using HDRI (High Dynamic Range Image) texture maps on top of 360-equirectangular video footage which is used to control reflections and lighting in AE. Keep in mind that the camera "moves" are just a 2.5d illusion – the physical camera never moved in the source footage, which was captured by a single, stationary camera array. Compare the original footage to the final result to see if you can figure out how the camera "moves" through dimensional space in After Effects. You notice it most visibly when the camera looks straight down at the people in the front of the stage (heavily distorted in the source footage). The text and soda can object were only added as visual reference points. Thanks to Stereo Total for providing the source footage.
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